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Digital Operations Manager

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Location: Buffalo, NY, United States

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Job Description

Facility: Administrative Regional Training Cntr

Shift: Shift 1

Status: Full Time FTE: 1.000000

Bargaining Unit: ACE Associates

Exempt from Overtime: Exempt: Yes

Work Schedule: Days

Hours:

8:30 am - 4:30 pm M-F

The Digital Operations Manager develops strategy for, plans out, and maintains the digital properties and activities of Catholic Health and its affiliates, including Trinity Medical WNY and CH Emmaus. This includes internal and external websites, digital marketing support (including paid search advertising, digital display advertising, and digital video advertising), internet listing management, reputation management and review solicitation, email newsletters, online chat, and various other digital media.

The Manager works with internal departments and external vendors to develop the strategy for, plan, and launch internal and public facing websites that convey the scope, breadth, and brand of Catholic Health and its affiliate entities; that drive referrals to Catholic Health and Trinity Medical physicians; and that provide a forum for the dissemination of critical internal communication information. The Manager acts as a project manager and liaison with internal departments and external vendors, and is responsible for executing web projects within a predetermined timeframe and budget. The Manager is also responsible for troubleshooting issues with websites and determining the best course of action to remedy these issues (e.g. working with internal departments like IT and Physician Data or working with external developers and hosting companies). He/she collaborates with department managers, physicians, and other staff to maintain accuracy of public website, increase awareness of Catholic Health services, and increase the usefulness of company websites. The Manager educates stakeholders on best practices for the web and the organization's online strategy by collecting and presenting supporting data. He/she works closely with intranet content managers and content owners to train new users, build site architecture, troubleshoot issues, and maintain a consistent graphical/content look and feel throughout the Catholic Health's internal websites. The Manager works with internal departments and external vendors to debug current intranet applications and develop new intranet applications in an effort to strengthen internal communication and productivity at Catholic Health and its affiliates. He/she tracks website usage to gain insight on how best to convert web encounters into new patient encounters. He/she also analyzes website usage to understand patterns of behavior and makes recommendations on how to increase visits to the company's websites, how to increase physician referrals generated by the website (and other conversions), and how to improve the end user experience.

The Manager helps develop the digital marketing strategy and execution of digital advertising campaigns using Google paid search ads and display banner ads as well as Google My Business listings and YouTube video ads. He/she is responsible for analyzing data and making targeting and budget recommendations that will maximize conversions. The Manager is responsible for regular and ad hoc reporting on the performance of all the company's digital campaigns. He/she is also responsible for developing, designing, and launching relevant landing pages related to those campaigns that sell Catholic Health, Trinity Medical, and Emmaus services and maximize conversions (and thus volume) to those services.

The Manager is responsible for the online presence of Catholic Health and Trinity Medical locations and employed providers. He/she works independently and with syndication software to ensure that information about the company's locations and providers is up-to-date and accurate. The Manager is also responsible for reporting on online reviews left for Catholic Health and Trinity providers and making recommendations on ways to improve the company's online reputation.

The Manager works with internal departments and external vendors on the development and launch of applications. He/she helps determine requirements and identify vendors for the deployment of web apps. The Manager is responsible for working to publish apps on multiple platforms, as well as test and troubleshoot apps as they are developed and launched. The manager is also responsible for managing several web-based software applications (e.g. project management software, online chat software, form software) and provide independent troubleshooting and maintenance as well as coordinated troubleshooting with outside vendors on issues and usability concerns.

The Manager is responsible for securing, renewing, and maintaining web domains and hosting packages related to the company's websites. He/she will make recommendations on new domains as well as domains the company can divest itself of. The Manager will work with internal departments and external vendors to ensure that domains are active and pointed to the appropriate digital properties. The Manager will recommend and stay within an allotted budget for domains and hosting.

The Manager is responsible for handling requests and security mandates from the Catholic Health IT Department, and will make sure all digital properties and third party software is up to Catholic Health IT Department standards.

REPORTS TO:

Vice President Marketing & PR

SUPERVISORY RESPONSIBILITIES:

None
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