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Manager Marketing & Creative Services

Location: Buffalo, NY, United States

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Job Description

Facility: Administrative Regional Training Cntr

Shift: Shift 1

Status: Full Time FTE: 1.000000

Bargaining Unit: ACE Associates

Exempt from Overtime: Exempt: Yes

Work Schedule: Days

Hours: 8:30a - 4:30p

Summary:

The Manager, Marketing & Creative Services, under the direction of the Director, Marketing & Communications, is responsible for the implementation of marketing tactics that strengthen the brand, service lines, and programs across Catholic Health. They will be responsible for developing and directing a consistent forward thinking visual tone and format for marketing related materials produced throughout Catholic Health. Participates in the development of assigned service-line marketing plans.
  • Creative, Copywriting & Project Management:
  • Manage the creative team and assign projects
  • Provides high-level project management and account service function including, creative assistance, managing timelines, etc.
  • Write and edit copy for a variety of digital and printed marketing materials ensuring key messaging reflects the brand voice
  • Develop marketing and advertising materials maintaining consistency with brand guidelines
  • Concept with design partner(s)
  • Evaluate and edit materials developed by the Creative Services team


Responsibilities:

EDUCATION
  • B.S. or B.A. degree required, preferably in marketing, advertising, communications/journalism, or design

EXPERIENCE
  • Seven (7) to ten (10) years relevant experience in creative services or marketing preferred. Writing short and long-form promotional copy in an agency or corporate advertising/marketing department setting is required
  • Print production experience is required

KNOWLEDGE, SKILLS AND ABILITY
  • Thorough understanding of the principles of branding and their application
  • Experience in copywriting and directing marketing, advertising and promotional media
  • Knowledge of print, outdoor advertising, transit and other traditional advertising tactics as well as digital marketing and advertising
  • Ability to lead, manage and plan for a creative team
  • Strong project management skills; ability to organize and prioritize multiple responsibilities and meet deadlines
  • Experience in layout/design using Adobe Creative Suite - InDesign, Photoshop, Illustrator, etc.
  • Strong creative graphic and writing skills, with extensive knowledge of typography, layout, color and visual communications
  • Knowledge of print production, collateral development and creative/advertising/marketing process
  • Strong customer service, interpersonal and communications skills
  • Results oriented work ethic
  • Experience in working with computer programs including Microsoft Word, Excel, Access, PowerPoint, Microsoft Project and PhotoShop

WORKING CONDITIONS
  • Intensive computer/PC use with repetitive motion (using mouse), long periods viewing computer screen, and long periods of sitting
  • Regular office work environment
  • Occasional lifting of boxes
  • Some travel between CH sites

ENVIRONMENT
  • Normal heat, light space, and safe working environment; typical of most office jobs
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