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Marketing Content Coordinator

Location: Buffalo, NY, United States

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Job Description

Facility: Administrative Regional Training Cntr

Shift: Shift 1

Status: Full Time FTE: 1.000000

Bargaining Unit: ACE Associates

Exempt from Overtime: Exempt: Yes

Work Schedule: Days

Hours: 8:30 am - 4:30 pm

Summary:
The Marketing Content Coordinator cultivates meaningful marketing content that will resonate with people across the region. This position assists with informing our regional community of the latest healthcare options available to them through various media platforms, including social media, the Catholic Health website, newsletters, and occasional print material.

The Marketing Content Coordinator will help research and create relevant content for key patient care services within the organization. This position will collaborate with subject matter experts throughout Catholic Health to bring to life our care initiatives, as well as develop content about general wellness and healthy living. Responsible to promote interest and engagement with Catholic Health services, while establishing a genuine connection between our organization and fellow Western New Yorkers.

Responsibilities:

EDUCATION
  • Bachelor's Degree in Communications, Marketing, Journalism, or other related field required
EXPERIENCE
  • Minimum of one (1) - five (5) years of experience in social media, digital marketing or communications
KNOWLEDGE, SKILL AND ABILITY
  • Excellent verbal and written communication skills
  • Attention to detail and passion for reaching the community
  • Working knowledge of various technologies for publishing across media channels
  • Understanding of digital trends, focused on social media trends and use of effective digital ad space
  • General knowledge of content management systems (CMS), such as WordPress or Drupal
  • Experience with SEO/SEM strategies (optimizing keywords, meta descriptions, etc)
    Ability to use graphic design programs to create/edit content (including Adobe Creative Suite or similar)
  • Demonstrated ability to prioritize and manage multiple projects and assignments simultaneously
  • A team player with the ability to work independently
  • Demonstrated ability to work under tight deadlines
  • Demonstrated ability to work with senior executives and highly trained professionals
  • General understanding of public and media relations
  • Proficient in office automation technology (MS Office Suite; MS Outlook, etc)

WORKING CONDITIONS
  • Normal heat, light space, and safe working environment; typical of most office jobs
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